Just Desserts
File Ref. WBF–14 · Compiled by P. Sharma, The National
After a botched stakeout lands her on the front page for all the wrong reasons, investigative journalist Priya Sharma is demoted and dispatched to cover the Widdersham Baking Festival — a beloved annual competition in an impossibly pretty Cotswolds village.
She arrives contemptuous of the assignment. She stays because Fran Donoghue and Damien Beauregard tell her to leave — and Priya Sharma does not leave when people tell her to leave.
What she finds is seven suspicious deaths, a fourteen-year cover-up, a local reporter called Neil who goes down on one knee every time she says his name, and a village that would very much like her to go back to London.
When her press credentials are revoked, her only way back into the tent is to enter the competition herself — baking her late father’s recipe while simultaneously solving a murder.
She arrives thinking she is too good for the story. She leaves having learned that the best journalism — and the best people — come to those who slow down and listen.
Tone: Hot Fuzz meets Knives Out, set inside the world of The Great British Bake Off. Genuinely funny. Genuinely tense. Completely committed to being both at once.
The pilot script ranked in the top 19% of all material evaluated on The Black List.
Widdersham sits in a fold of the Cotswolds. Honey-coloured stone, a duck pond with plastic ducks, a war memorial, and one pub — the Crown & Whisk — that does not permit outside drinks and does exceptional crisps.
The Widdersham Baking Festival has run without interruption since 2013. Six rounds across six weeks. A committee, a judging panel, and a Golden Whisk that has changed hands only a handful of times in fourteen years.
The festival is the single most important thing that happens in Widdersham each year. It is also, per subject’s ongoing research, ████████████████████ during competition week, every year, without exception.
Notable locations: Dorothy & Harold’s B&B (the Ghost Suite is haunted by a man called Tony, not a ghost). The memorial garden (six plaques, one low stone wall, a flower rota). St. Botolph’s churchyard (one additional grave, unmarked as festival-related).
Demoted from serious journalism to a baking festival after a stakeout went spectacularly wrong. Sharp, stubborn, allergic to being told what to do. Assigned to cover scones. Found a body by the end of episode one.
Local reporter. Knows every resident of Widdersham personally and has never once questioned why so many of them are dead. Invaluable once he starts actually investigating rather than eating scones.
Sent Priya to Widdersham as a punishment. Arrives in person to drag her back to London. Does not leave. Currently residing at Dorothy’s B&B indefinitely.
Has recorded every episode of the Widdersham Baking Festival for fourteen years — purely for personal interest, don’t make it weird. Colour-coded spreadsheet. Bounced from the assignment by Priya’s reassignment. Not bitter. Slightly bitter.
Food critic. Pocketwatch. Refused my handshake within four minutes of meeting me. Chair of this panel for six years running — exactly as long as the financial irregularities I still can’t prove.
Closes her eyes for a full forty-five seconds when something is exceptional. Calls Fran every year before the competition starts. Won’t say why. Guard is up around me specifically.
Scores bread like it’s a football match. Genuinely has no idea why he was hired for this. Has asked me to call him three separate times. Not a suspect. Possibly a friend.
Just Desserts sits where two proven categories meet: comedy-forward murder mystery, and the competitive baking world built by The Great British Bake Off. British broadcasters are commissioning the first right now, and the second is one of the most-watched programmes in the country. Neither is a bet on future taste.
Working Right Now in the UK
9.5M viewers in its first 28 days, the BBC’s biggest comedy launch since at least 2018. Won the 2025 International Emmy for Comedy. A third series was ordered before the second had aired.
A comedy murder mystery with an amateur sleuth. 2.9M overnight viewers at launch, the most-watched new BBC scripted comedy in five years. Back for a second series.
Cosy crime with amateur sleuths in a picturesque English town. Co-commissioned by UKTV and PBS Masterpiece in the US. Renewed for a fourth series in 2026.
Fifteen years on air and recommissioned in April 2026 for two more series. Watched in 230 territories, with two spin-offs: Beyond Paradise and Return to Paradise.
Dark comedy built around a suspicious death and a family of suspects. BAFTA for Best Drama Series, a Peabody Award, and four Emmy nominations. Renewed for a second season.
A British ensemble comedy that became a hit American remake on CBS, with further international versions in development in Germany and Spain.
Why Now
The Thursday Murder Club (Netflix, 2025). Richard Osman’s elderly amateur sleuths, adapted with Helen Mirren, Pierce Brosnan and Ben Kingsley. 24.7M views in its first week on Netflix, and the most-watched programme in the UK that week (6.58M viewers, Barb). The closest tonal comparable currently in market. ████████████████
Death at the White Hart (2025). Written by Chris Chibnall (Broadchurch), set in a picturesque village concealing dark secrets. The bestselling UK crime debut of 2025, and now being adapted for television by Red Planet Pictures.
The Great British Bake Off. The number one programme among 16–34 year olds on UK commercial television in 2025. Format licensed to 30+ countries. US audience demand measured at 16.3× the average show, in the top 2.7% of titles tracked (Parrot Analytics, 2025).
Two audiences, one show. Bake Off delivers the young audience British broadcasters find hardest to reach. Cosy crime delivers the mass mainstream one. Just Desserts is built to bring both into the same tent.
International Comparables
Renewed for a 6th season. Popular in 25+ countries. Single-week Nielsen record of 599M viewing minutes (Oct 2024).
Netflix paid $469M for two sequel films. 82.1M hours viewed in week one (~35M households). One of Netflix’s ten most-watched films ever.
Grossed over $300M worldwide from an approximate $40M budget.
Grossed $80.7M worldwide from a $16M budget. Rated in Empire’s Top 100 British films.
Channel 4’s biggest comedy launch since 2004. Consolidated UK average of 2.5M viewers. Now globally available on Netflix.
Game of Wool, Blown Away and The Big Flower Fight all extend Bake Off’s exact format DNA into new crafts — commissioners are already building here.
How Shows Like This Get Made
A UK broadcaster plus a US partner. The Marlow Murder Club is co-commissioned by UKTV and PBS Masterpiece. Masterpiece also co-produces Anthony Horowitz’s Magpie Murders series with the BBC. British village crime is a genre American public television actively pays into.
A European co-producer. Ludwig is co-produced with Germany’s ZDF, with ITV Studios handling international distribution.
International sales. Death in Paradise is watched in 230 territories through BBC Studios. Miss Fisher’s Murder Mysteries, an Australian cosy-crime series, was bought by broadcasters in 120 countries and territories and went on to spawn a spin-off, a feature film and a Chinese-language remake.
An Australia/UK co-production. The writer is Australian, and the UK is one of Australia’s official co-production treaty partners. Approved official co-productions may access Australia’s Producer Offset (30% for television, subject to Screen Australia approval and minimum Australian spend). In 2026 Screen Australia and Ausfilm launched Partner with Australia (UK) specifically to build Australia/UK co-productions.
What This Deliberately Excludes
No production budget, revenue forecast, or return projection appears in this file. Without an attached broadcaster, distributor, or cast, any such figures would be estimates dressed as facts. They belong to a line producer and sales agent once a real commissioning conversation is underway — not to a case file compiled before one exists.
Every figure above is sourced to public reporting. Nothing here needs to be defended because nothing here was invented.
Email
alexander.peel@outlook.com
The pilot script. The full season bible. The pitch deck. The series synopsis, ending included. A conversation, by phone or otherwise.